[N.B.—The figures in the right margin indicate full marks. Answer any five questions in English.]

1. Certain cardinal principles should be maintained in business communications such as politeness in expression, correctness of information, proper etiquette, moderate persuasion etc.—Amplify the idea.

2. Draft a persuasive letter from a customer to his banker requesting for lowering the rate of L/C margin from 15% to 5°/o to ease the import of raw materials for his manufacturing industry. Give
genuine reasons for such a temporary concession.

3. (a) Discuss the necessity of ‘security’ while sanctioning a bank loan.
(b) Write to a valued customer that the car loan he has applied for cannot be sanctioned owing to insufficiency of security.

4.(a) Discuss the different forms of computer based business communication.
(b) What are the advantages of such communications?

5. Business communications in the financial institutions and banks are generally performed in the forms of letters, circular letters, advertisements and letters of credit : Describe each of them briefly.

6. On request from a prospective investor write to him detailing the schemes that are in vogue in your bank which may be attractive to him.

7. Prepare an imaginary telephonic conversation between the bank manager, and a defaulter loanee with suggestions from both sides so that the difficulty may be overcome for mutual benefits.

8. (a) What do you mean by ‘feasibility report’ of a project?
(b) Draft a letter to a customer suggesting measures for improving the project profile to make it eligible for bank loan.

9. (a) Point out the points of difference between personal communication and business communication.
(b) Draft a personal letter with a slight hints of business proposition.

10. Write notes on any four of the following: 5x4 = 20
(a) Agenda of the meeting
(b) Commercial advertisements
(c) Mass communication
(d) Single-digit interest rate
(e) Graphical presentation
(f) Spoken communication